Marketing Contact vs Non-Marketing Contacts
There are two types of contacts in Fello: Marketing & Non-Marketing. This distinction allows you to better manage your contact tier usage costs and optimize your marketing efforts.
-
Marketing Contacts: These are contacts with full functionality that use up your plan's Marketing Contact limit. By default, all contacts added to Fello are considered Marketing Records. You can access their property information, enriched data, lead scores, and more. These types of contact can also be enrolled in Fello's marketing automations to drive leads and engagement.
-
Non-Marketing Contacts: These are non-billable contacts with limited functionality. When a contact's status is set to Non-Marketing, you will not be able to view Fello data points for them, like their Lead Score and AVM values. These hidden data points are typically depicted by a lock icon within Fello. These contacts will not be enrolled in any new automations and will also be unenrolled from any existing ones. You can always change their status back to Marketing at any time.
Managing Your Records
Manually Updating Contact Status
You have the flexibility to update a contact's status in Fello. You can easily change any Marketing Contacts to Non-Marketing manually, allowing for better control and management of your contacts. To do this:
- Go to the Contacts module.
- Select one or more contacts.
- Click More above the list of contacts.
- Select Edit Record Status.
- Select either Marketing or Non-Marketing.
- Click Save.
The record status will be updated for the selected contacts.
You can also filter your contacts by Marketing or Non-Marketing status. This allows you to focus on the most relevant contacts for your marketing efforts. 
Learn more about optimizing your Marketing Contact usage in Fello.