Lisa Whetstone Named a 2025 Marketing All-Star by Inman

Fello’s very own Head of Marketing, Lisa Whetstone, was recently named a 2025 Marketing All-Star by Inman, the real estate industry’s leading source of news and information. 

Awarded to “the most effective, creative, and boundary-pushing marketers that drive success and impact,” the All-Star recognition is a testament to Lisa’s vision and talents as a marketing leader and the team of high-impact marketing professionals she’s successfully built in just under a year with Fello.

Lisa started with us in May 2024 and promptly grew our small marketing team from two members to nine — bringing together broad expertise in advertising, content development, SEO, events, and more. 

Lisa also collaborated on a crucial effort to closely track the source of leads and demos to achieve better attribution. As a result, visibility into the Fello's revenue metrics expanded to benefit the company as a whole, arming Lisa and the marketing team with information they could use to develop creative, targeted plans for hitting revenue goals. 

Aside from the cherished team she gets to work with every day, Lisa is most proud of the community Fello has created with its various marketing and ambassador-type porgrams, as well as the marketing team’s key role in the popularity and success of Fello’s free, community-driven 30-Day Listing Challenge. Lisa says: “We’re focused on providing real value at Fello — real conversations, real learning, and real solutions for the agents and teams we serve. We also upped the game this year with our second annual 30-Day Listing Challenge in which our customers get access to the playbooks, best practices, and actionable strategies of some of the biggest names in real estate.”

As we move forward and explore product, AI, and automation development for the mortgage sector and other real-estate-adjacent, human-powered industries, Lisa plans to keep Fello’s marketing efforts squarely focused on growing the our thriving customer community by continuing to provide the social proof agents and teams are looking for and the value that our customers have come to expect and love.

Being named a Marketing All-Star is an honor for Lisa. “This recognition is only possible because of the incredible team I get to work with every day. Their creativity, hustle, and passion drive everything we do. I’m proud to be among so many talented marketers pushing the real estate industry forward,” she says.

View the full list of this year’s Marketing All-Star award recipients. 

Learn more about Fello here, or check out our Careers page if you want to join our team!