Find your perfect plan.

Monthly Annually

Starter

Best for individuals and small teams nurturing a growing database.

Starts at

$199/mo

Billed monthly

Key Features

500 Contacts
1 Seat
AI-Powered Consumer Experience
Real Estate & Consumer Data
Data-Driven Intelligence
Smart Automations
White-Labeled Branding
3 Landing Pages & Forms
Fello Academy & Community

Growth

Best for growing teams scaling their marketing automation.

Starts at

$499/mo

Billed monthly

Key Features

Includes All Starter Features
3,000 Contacts
3 Seats
AI-Powered Lead Score
AI-Powered Contact-to-Owner Match
AI-Powered Contact Summary
10 Landing Pages & Forms
10 Lead Capture Widgets
Custom Brand Domain

Fello is a community of growth.

1,000+

Elite Companies in
FB Leadership Group
20,000+

Professionals participated in
Fello 30 Day Listing Challenge
100+

Classes & courses
on Fello Academy

Compare Plans	Starter	Growth	Scale	Enterprise
Core Essentials
Included Marketing Contacts You’ll only pay for marketing contacts — contacts you target with data-driven intelligence. Store non-marketing contacts for free, up to 10 million total contacts. Add more marketing contacts anytime for $50/mo per 500 (Starter) or $50/mo per 1,000 (Growth & Scale).	500 +$50/mo per 500	3,000 +$50/mo per 1,000	10,000 +$50/mo per 1,000	Custom
Included Seats Grant platform access to team members with role-based permissions. Add additional seats for $50/mo per seat.	1 seat +$50/mo per seat	3 seats +$50/mo per seat	10 seats +$50/mo per seat	Custom
Monthly Email Sends Send targeted email campaigns at scale, optimized for engagement and deliverability.	10x contacts	10x contacts	20x contacts	20x contacts
Fello Credits Fello Credits are available as an add-on and can be purchased separately to unlock additional features and enrichments.	Add-on	Add-on	Add-on	Add-on
Landing Pages Create high-converting standalone landing pages designed to capture and convert leads effortlessly.	3 landing pages	10 landing pages	Unlimited	Unlimited
Lead Capture Widgets These are interactive, embeddable forms designed to capture lead information directly from your website. They seamlessly integrate with Fello, enabling real-time data enrichment, automated follow-ups, and personalized engagement based on consumer behavior.		10 widgets	Unlimited	Unlimited
Smart Automations Fello’s Smart Automations streamline your marketing by managing email and postcard campaigns automatically, targeting the right contacts at optimal times. With AI-driven insights, Smart Automations boost engagement, reduce manual effort, and help you connect with leads more effectively.
Smart Workflows Save time and increase efficiency by automating everyday processes. Automatically update contact tags, assign owners, and adjust marketing status based on real-time engagement. Ensure your team stays focused on high-value opportunities with intelligent, data-driven automation.	1	3	25	100
Contact Segmentation Effortlessly create and manage private or shared contact segments using filters, tags, and behavioral insights for targeted outreach. Collaborate with team members, improve sorting, and streamline contact management with easy-to-use action buttons.	Up to 50 lists	Up to 100 lists	Up to 200 lists	Up to 500 lists
Segment Watch Stay informed with real-time notifications and daily email updates as new contacts are added or changes occur in your watched segments, helping you act quickly and stay ahead in the market.	1 per user	3 per user	10 per user	30 per user
Contact Activity View a running timeline of email engagement, page views, form submissions, and more—all in one place on each contact’s profile.
Tags Organize contacts with flexible tagging to automate workflows, trigger actions, improve internal tracking, and enhance segmentation.
Fello IQ (AI Intelligence)
Real Estate & Consumer Data Access comprehensive real estate data (MLS, tax records, public records, loans) and rich consumer engagement data to power targeted marketing.
Data-Driven Intelligence Fello integrates consumer engagement data with real estate insights (MLS, tax assessor, public records, loans) to power highly relevant, automated messaging that increases conversion rates.
AI-Powered Consumer Experience Give your contacts a personalized, data-driven experience with a dynamic interface that keeps them engaged. The AI-Powered Consumer Experience delivers real-time property insights, market trends, and tailored recommendations—keeping your brand top-of-mind while providing the information they need to make informed decisions.
Property Intelligence Gain a 360° view of your transaction activity, including insights on your sellers, buyers, total listings, and closed transactions. Understand the full scope of your database to identify opportunities and drive strategic decisions.
AI-Powered Lead Score Optimize your lead generation strategy with intelligent, AI-driven analysis. Our system examines hundreds of data points to provide a simple lead score, helping you identify and focus on your hottest prospects for maximum impact.
AI-Powered Contact-to-Owner Match Leverage AI to identify connections between your contacts and a property’s current or previous owners. This helps ensure your outreach is highly relevant and personalized for maximum engagement.
AI-Powered Contact Summary AI Contact Summary provides instant insights into your contact’s engagement, behavior, and associated property data, enabling you to make data-driven decisions and take action faster.
Generative AI Writing AI-powered content creation for emails, postcards, landing pages, and the consumer interface, ensuring compelling, relevant, and optimized messaging across all touchpoints.
AI-Powered Smart Content An AI-powered content engine that keeps your campaigns fresh and engaging by dynamically updating content to match real-time trends and maximize lead conversions. Smart Content optimizes each send to enhance engagement, reduce spam risk, and ensure your marketing stays relevant—all automatically, with no extra effort.
AI-Powered Smart Send AI-driven sending that optimizes when and how emails go out, maximizing engagement and lead generation.
Multiple AVM Providers Access multiple Automated Valuation Models (AVMs) to ensure accurate and comprehensive property valuations with Fello.
Address Enrichment Fello offers a sophisticated dual approach to data enrichment. This not only enhances contact records with extensive property data but also provides users with the option to append missing addresses through automated workflows. This capability significantly amplifies marketing effectiveness, increasing consumer engagement and streamlining the conversion of potential sellers into active home sellers with minimal effort required from our clients.	Add-on	Add-on	Add-on	Add-on
Collaboration
Notes & Mentions Add notes directly to contact records to log important details, collaborate, and track engagement. Use @mentions to notify teammates for follow-ups or key updates.
User Emulation Administrators can log in as team members to troubleshoot issues, provide training, or assist with account setup without requiring direct access credentials.
Engagement & Marketing
Lead Capture Forms Customizable, high-converting forms designed to capture lead data directly from your website. These forms seamlessly integrate with Fello, triggering real-time automations and personalized follow-ups. Once leads enter the platform, their contact details are enriched with AI-driven insights, helping you engage with high-quality, data-enriched prospects.	3 forms	10 forms	Unlimited	Unlimited
Personalized Landing Pages A Personalized Landing Page provides a unique, branded URL tailored to individual users. Ideal for social media, direct mail, or email marketing campaigns, these pages enable targeted messaging and seamless lead capture. Every inbound lead is automatically assigned to the corresponding user, enhancing personalization, conversion rates, and database growth.	1 per user	3 per user	10 per user	30 per user
Emails Engage leads with AI-optimized email campaigns designed to boost open rates, clicks, and conversions.
Postcards Send personalized, trackable direct mail postcards that integrate seamlessly with your digital marketing efforts.
Templates Save time with pre-built email, postcard, and landing page templates designed for high-converting outreach.
QR Code Marketing Custom QR codes that drive traffic to lead capture pages, tracking engagement and generating high-intent seller leads.
Content Engagement Track key engagement metrics such as email opens, link clicks, page views, entrances, and form submissions to measure interaction and optimize marketing efforts.
Enhanced Email Deliverability Our dedicated team works to ensure high email deliverability rates across the board, improving the effectiveness and reach of your marketing campaigns.
Reports & Analytics
Performance Reports Gain visibility into content engagement, submissions, lead interactions, and overall campaign effectiveness.
Marketing Analytics Track and analyze the impact of email, postcard, and landing page campaigns with real-time data.
Lead Insights Monitor lead engagement, activity trends, and conversion performance to optimize outreach.
Compliance
Proof of Consent Certificate Automatically generate and store proof of consent certificates for all form submissions, enabling compliance with FCC & TCPA regulations. These certificates are securely retained for five years, allowing professionals to easily verify consent before reaching out to contacts.
Do Not Call (DNC) Verification Automated, continuous DNC verification to keep all outreach compliant with regulations.	Add-on	Add-on	Add-on	Add-on
Branding & Customization
White-Labeled Branding Maintain a consistent brand identity with White-Labeled Branding, allowing you to customize your consumer marketing with your logo, colors, and brand elements for a seamless experience.
Custom Brand Domain You can use your own branded domain for all your contact dashboards.
Custom Email Domain Send emails from your own custom domain to maintain brand consistency and improve deliverability. Enhance trust and ensure your marketing emails match your business identity.
Multi-Brand Marketing Support multiple brands under one account, allowing customized messaging for different audiences.			Add-on	Add-on
Compliance & Security
Google Single Sign-On Enable secure, seamless login using Google credentials for easier team access and authentication.
Custom Permissions Set granular permissions to align with your team’s structure, ensuring users have the right level of access.
Integrations
App Integrations Seamlessly connect with leading real estate, CRM, and marketing platforms to automate and enhance your workflows.
Zapier Integration Connect Fello with over 7,000 apps using Zapier’s no-code automation tool. Create custom workflows that automate lead syncing, email follow-ups, CRM updates, and more—without needing developer support.
Support & Success
Self-Serve Knowledge Base Access help articles, FAQs, and guides anytime to troubleshoot and learn at your own pace.
Training and Onboarding Receive comprehensive training and onboarding to help you and your team get the most out of Fello.	Included +One-time fee	Included +One-time fee	Included +One-time fee	Included +One-time fee
Fello Academy Enhance your skills with comprehensive training and educational resources. Access tutorials, webinars, and guides designed to help you maximize success with our platform.
Fello Community Join a network of industry professionals to share strategies, insights, and best practices.
Email & Chat Support Access expert help via email and live chat to get quick answers and keep moving forward.
Priority Support Benefit from priority support with expedited responses and faster resolution times to ensure your needs are promptly addressed.
Dedicated Success Manager Gain access to a dedicated Customer Success Manager fully committed to ensuring your successful onboarding and ongoing success with Fello.

Frequently Asked Questions.

What happens if I exceed my contact or user seat limits?

If you exceed your contact tier, your plan will automatically upgrade to the next tier to accommodate the additional contacts. If you exceed your user limit, you will need to purchase additional seats to continue adding users.

Does adding users to my account affect my plan or billing?

Yes, every user added to your account is considered a billable user. Each plan includes a set number of users, and additional users may require purchasing additional seats.

How many marketing contacts are included in my plan?

Each Fello plan includes a set number of marketing contacts. You can store up to 10 million non-marketing contacts for free, but only marketing contacts receive automated campaigns and data intelligence. You can purchase additional marketing contacts at any time.

Can I upgrade my plan from the website?

No, plan upgrades cannot be processed through the website at this time. To upgrade, please contact Fello Support for assistance.

Can I upgrade or downgrade my plan?

You can upgrade at any time by contacting Fello Support. If you need to downgrade, you must contact Fello Support for assistance.

Can I use Fello if I’m a single user?

Yes! Our Starter plan is designed for individuals and small teams, giving you access to AI-powered automation, lead management, and marketing tools.

What kind of support do I receive with Fello?

At Fello, we're committed to providing you with the support you need to succeed. Depending on your subscription plan, you may have access to:

Personalized Onboarding – Step-by-step guidance to help you set up and maximize Fello’s features.
Fello Community – A platform to connect, ask questions, and learn from other Fello customers.
Fello Academy – On-demand courses, playbooks, and best practices to enhance your skills.
Email & Chat Support – Direct access to product experts for quick resolutions and timely assistance.
Customer Success Team – Dedicated strategic guidance to help you achieve your business goals with Fello.
Solution Experts (For eligible plans) – Premium support for seamless onboarding, implementation, and account optimization.

Support availability varies by plan. Refer to your service agreement or contact our support team for more details.

What payment methods do you accept?

We accept all major credit cards. Our sales team will send you a payment link to complete your transaction securely.