After months of development and a complete ground-up rebuild, we're ecstatic to announce that Fello 3.0 is officially live — not just an update, but a revolutionary transformation of everything you know about consumer engagement, prospecting, and marketing.
While Fello 2.0 helped thousands of real estate agents unlock hidden opportunities in their databases, Fello 3.0 takes that foundation and rebuilds it entirely. This isn't just a fresh coat of paint — it's a completely new engine, designed from scratch to be faster, smarter, and more powerful than anything we've built before.
When we say "complete rebuild," we mean it. Fello 3.0 was engineered from the ground up with modern architecture that delivers:
But the real game-changer isn't what's under the hood — it's what this new foundation makes possible.
The crown jewel of Fello 3.0 is Ask AI, an intelligent assistant that transforms how you interact with your database. Instead of manually digging through records and piecing together contact histories, Ask AI delivers instant insights and actionable intelligence.
Get instant contact and property summaries before important calls. Ask AI can quickly research a contact's recent activities, property details, and engagement history, so you walk into every conversation prepared and confident.
Generate personalized content and scripts on demand. Whether you need talking points for a specific prospect or want to practice handling common objections, Ask AI creates customized content that resonates with your audience.
Streamline decision-making by cutting through data noise. Instead of clicking through multiple screens in your CRM to understand a lead's potential, simply ask and get clear, actionable answers that help you prioritize your time where it matters most.
This level of AI intelligence wasn't just unavailable in Fello 2.0 — it wasn't possible anywhere in the industry. Now it's built right into your daily workflow.
Fello 3.0's redesigned Home Dashboard isn't just prettier — it's intelligently designed to elevate the insights that drive results and help you get more from all of Fello’s features:
Optimization Score
The new Optimization Score analyzes how effectively you're using Fello's features, and identifies specific opportunities to improve your prospecting and nurturing results. Think of it as having a personal performance coach built into your platform.
Intelligent Leaderboards
For teams, the new Leaderboard functionality shows real performance metrics for each user, while fostering healthy competition. Every user on your team can instantly see who's maximizing the platform's potential and who might need additional support.
Data Quality Insights
The Data Quality Module gives you immediate visibility into your database health — showing exactly what percentage of your contacts have complete information and highlighting opportunities to improve your outreach effectiveness.
Fello 3.0's enhanced reporting suite moves far beyond basic metrics. The new comprehensive reporting system provides granular analysis of every aspect of your business, allowing you to identify patterns, optimize strategies, and make data-driven decisions that directly impact your bottom line.
These aren't just prettier charts (although they are pretty) — they provide more in-depth and extensive actionable insights to help you understand what's working, what isn't, and where your biggest opportunities lie.
Here's the best part: Fello 3.0 launched on June 25, 2025, and for our customers, upgrading was as logging back in to their accounts. Your existing data, contacts, and workflows transfer seamlessly, which means you can start benefiting from these revolutionary improvements immediately — no data migration headaches, no downtime.
Your current Fello setup becomes instantly more powerful, more intelligent, and more effective at identifying the opportunities hiding in your database.
If you’re an existing Fello customer, the Success Team will be hosting multiple virtual workshops on Fello 3.0 training and Q&A. Reach out to your Success Manager or email success@fello.ai to get the dates.
If you're not currently a Fello customer, Fello 3.0 is the platform now. When you join, you'll have access to all of the latest features that launched with Fello 3.0.
Whether you're a solo agent just starting with Fello or a mega-team that's been using our platform for years, Fello 3.0 represents a fundamental shift in what's possible with AI and automation technology.
For existing Fello users: Every strategy you've developed gets supercharged. Your database becomes more comprehensive, your insights become clearer, and your prospecting becomes more precise. The workflows you know and trust are now powered by advanced AI that makes every interaction more productive.
For professionals considering Fello: You're not just getting a prospecting platform — you're getting the most advanced AI consumer engagement system available, designed specifically for real estate and mortgage professionals who want to work smarter, not harder (and let's be real, who doesn't?).
Fello 3.0 isn't just about what we've built today — it's about creating a foundation that can evolve with the industry. The new architecture supports advanced AI features and automation capabilities that we're already developing, ensuring your platform gets more powerful over time, and grows with your success.
This complete transformation was built specifically for professionals who understand that their database isn't just a list of names — it's their most valuable business asset.
Ready to experience the revolution? Fello 3.0 launched on June 25, 2025. If you're an existing user, your upgrade was seamless and immediate. If you're new to Fello, there's never been a better time to see what AI-powered engagement can do for your business.
Ready to unlock the full potential of your database with Fello 3.0? Book a free demo personalized to your business!