This automation is designed to engage people that viewed your landing page but left without any further action. Value Proposition:
Transform Missed Opportunities into Valuable Leads:
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Reengage with Purpose: The automation targets potential clients who have shown initial interest by visiting your website but haven't taken further action. By re-engaging these visitors, teams can turn missed opportunities into active leads.
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Set It and Forget It: Once activated, the automation takes over the tedious task of follow-ups. Pre-designed, yet customizable, this automation sends out direct mail postcards to reconnect with your visitors, providing a personal touch that digital communications sometimes lack.
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Tailored to Your Needs: Modify the criteria, set appropriate delays, and choose how you wish to engage each visitor segment. This level of customization ensures that your outreach aligns perfectly with the teams's business strategy and client profile.
To get started:
- Go to Marketing > Automations.
- Click Use Template in the top-right corner.
- Select Bring Back Lost Website Visitors with Postcard Outreach.
- Select Use Automation.
- Enter a name for the automation and click Save.
- Click Turn On Automation in the top-right corner.
- Review the enrollment criteria and click Turn On Automation again.
Your automation has now been turned on. You can also customize the automation as desired before turning it on. Learn how to customize automations.