Fello Wins Prestigious Inman AI Award for Top Real Estate Startup

Key Takeaways / TL;DR

• Fello is honored to win the 2025 Inman AI Award in the highly competitive "Top real estate AI startup" category.

• The award recognizes companies leveraging artificial intelligence to bring transformative and revolutionary changes to the real estate industry.

• This win validates Fello's core mission: to help agents and teams work smarter, not harder, by unlocking the immense potential hidden within their existing databases.

• Fello’s AI-powered features — like Ask AI, predictive Lead Scoring, and an automated marketing engine — are central to this achievement.

• For agents, this signifies that powerful AI is no longer a futuristic concept but a practical, essential tool for staying competitive and focusing on revenue-generating activities.

More Than an Award: A New Standard for Your Business

We are incredibly proud and excited to announce that Fello has won the 2025 Inman AI Award for Top real estate AI startup.

This prestigious award honors the companies and individuals who are harnessing artificial intelligence to revolutionize real estate. For us, this recognition is more than just a trophy for our shelf; it’s a powerful validation of the vision we share with thousands of agents: that the future of real estate isn't about working harder, it's about working smarter. It's about shifting the focus from chasing expensive, cold leads to consistently uncovering the opportunities already sitting in your database.

The "Why" Behind the Win: Turning Your Database from a Graveyard into a Goldmine

Let’s be honest, for many agents, the CRM or database feels more like a digital graveyard than a business asset. It’s filled with past clients, old leads, and sphere of influence contacts you meant to follow up with. But what if you knew that, on average, 7% of your contacts will sell their homes this year?

The problem isn't a lack of opportunity; it's the overwhelming, manual effort required to find it.

This is precisely where AI changes the game, and it’s the core of why Fello was recognized by Inman. Our platform was built to be the #1 AI platform that turns your database into deals. We supercharge your existing CRM with an AI-powered consumer engagement and marketing engine designed to help you nurture smarter and convert more.

How Fello's AI Puts Agents in the Driver's Seat

This award celebrates "groundbreaking contributions," and for Fello, that contribution is making sophisticated AI practical and accessible for busy and ambitious real estate agents and teams. Here are three AI-powered features that are making a real difference:

1. Ask AI: The Agent's Intelligent Assistant: Imagine having an assistant who can instantly prepare you for any client call. That’s Ask AI. Need a quick summary of a contact's property history and recent engagement before you dial? Just ask. Want to generate a personalized call script or practice handling common seller objections? Ask AI can do that too, turning prep time from minutes into seconds.

2. Predictive Lead Scoring: Stop guessing who to call next. Fello’s AI analyzes a massive range of demographic and behavioral data points for every contact in your database, combining them into one Lead Score. It tracks who is visiting their home valuation dashboard, how often, and combines that with property and equity data such as time in home, equity %, and hundreds more, to generate a simple, actionable Lead Score. This tells you exactly who is signaling they’re ready to sell, so you can focus your energy on warm conversations, not cold calls.

3. The AI-Powered Marketing Engine: Consistent follow-up is the key to winning listings, but who has the time? Fello’s automated engine nurtures and engages every contact in your database with relevant, valuable content. It’s not just sending emails; it’s an intelligent system that keeps you top-of-mind, building trust over time so that when a homeowner is ready to make a move, you’re the agent they call. And since 73% of sellers only interview one agent, being top-of-mind is critical.

What This Means for You: The Future is Here, and It's Practical

Winning the Inman AI Award is a milestone we’re proud of, but the real prize is seeing agents transform their businesses. It’s about agents spending less time on tedious manual tasks and more time having the conversations that actually lead to commissions. 

This is the shift that’s happening across the industry. AI is leveling the playing field, allowing ambitious agents and teams to build predictable, scalable pipelines without having to constantly hunt for more leads. This award confirms that Fello is at the forefront of that movement, and we’re just getting started.

Ready to Put Award-Winning AI to Work for You?

Already a Fello Customer? Connect with your Success Manager or email success@fello.ai to explore how you can further leverage our AI features to dominate your market.

Ready to See the Future of Real Estate? If you're ready to stop guessing and start using data-driven AI to uncover the listings already in your database, let's talk. Book a demo to see why Fello's technology is leading the industry.

Frequently Asked Questions

How can AI help a real estate agent get more listings?
AI helps agents work smarter by analyzing their existing database to find hidden opportunities. Instead of cold calling an entire database, AI can identify which contacts are showing signals that they may be ready to sell. For example, Fello's AI analyzes behavioral data, like how often a homeowner checks their home value, to create a predictive Lead Score that tells you exactly who to focus on. This allows you to spend your time having valuable conversations that are more likely to convert.

Is AI technology complicated for a real estate agent to use?
While the technology itself is advanced, modern AI platforms are designed to be intuitive and user-friendly for busy agents who may not be tech-savvy. The goal is to simplify your workflow, not add complexity. For example, Fello's Ask AI feature lets you retrieve contact summaries, generate call scripts, and get insights just by asking questions in a simple chat interface, saving time and reducing clicks.

What's the difference between an AI platform and a standard CRM?
A standard CRM is excellent for organizing and storing your contact information. An AI platform like Fello acts as an intelligent engine that supercharges your CRM. It connects to your database, enriches your contact data with missing information, tracks engagement, and uses predictive analytics to surface the best opportunities. Essentially, a CRM holds your data, while an AI platform makes that data actionable and tells you what to do with it.

Can AI really predict who is going to sell their home?
AI can't see the future, but it excels at identifying patterns and signals that indicate a person is thinking about selling. It analyzes key behaviors, like how frequently a contact views their property valuation dashboard, and combines this with demographic and property data to create a comprehensive Lead Score. This score highlights who is most likely to transact, allowing agents to be proactive. Fello's data shows that for every 1,000 contacts in a database, its AI typically uncovers 50–70 warm leads showing these exact signals.