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We're constantly working to improve our platform based on your feedback. We're excited to share our latest product updates designed to help you convert more listings from your database, create meaningful connections with your clients, and make your workday easier.
One of our most requested features is now available: the ability to customize your email content. While our Smart Content continues to provide AI-driven, high-performing email templates, we understand that sometimes you want to add your personal touch.
What it does: You can now edit subject lines, content, and calls-to-action in your user-generated emails to align with your brand voice or create timely, relevant messaging.
Why we built it: We recognize that real estate is local, and you often have community-specific information to share, such as local events, seasonal messages, or market updates unique to your area.
Pro tip: While customization gives you more control, remember that our Smart Content was built to maximize deliverability. When creating custom emails, avoid spam triggers like excessive use of words like "free" or all caps in subject lines. For holiday or event-specific emails, remember to update them once the occasion has passed!
See how to customize your emails →
We've made it easier to showcase your trusted partners directly on your homeowner dashboards with our enhanced vendor modules.
What it does: Add and manage vendor partners like mortgage lenders, home inspectors, remodelers, or insurance agents to your client dashboards. You can even set filters to show specific vendors only to relevant clients.
Why we built it: Your professional network is a valuable part of your service offering. These modules allow you to create a more dynamic, personalized experience for homeowners while supporting your partners.
Pro tip: Get creative with your targeting! Show refinance options to clients with high interest rates, renovation services to long-term homeowners, or luxury service providers to clients with high-value properties.
How to add vendor info to your homeowner dashboards →
We've moved postcard limits from the automation section to the postcard section for better and easier budget management.
What it does: Set daily limits for postcard sends, giving you control over how many postcards are sent each day across all your automations.
Why we built it: This update helps you manage your credit usage more effectively and ensures time-sensitive mailings (like holiday cards) can be prioritized and delivered when needed.
Pro tip: When planning seasonal campaigns, consider your daily limits carefully. If you need all cards delivered by a specific date, adjust your limits accordingly or pause less time-sensitive automations.
Set daily limits for your automated postcard sends →
We've renamed our "Real Sellers" and "Real Buyers" segments to "Property Intelligence Listings" and "Property Intelligence Sold" to better reflect their full functionality.
What it does: These improved filters help you track both sides of real estate transactions within your database — listing side and buying side.
Why we built it: This update provides a more complete view of the transaction activity (who's buying and who's selling, with or without you) in your database, making it easier to identify opportunities and measure your market share.
Pro tip: Use these filters with your Customer Success Manager to conduct a Property Intelligence audit, giving you insights into buying and selling behavior in your database that can inform your lead scoring and follow-up strategies.
How to leverage Property Intelligence to benefit your business →
At Fello, we're committed to continually enhancing our platform based on your feedback. These updates are designed to help you work more efficiently, create more personalized client experiences, and ultimately, win more listings.
Ready to get started with these new features? Reach out to your Customer Success Manager or email success@fello.ai for personalized assistance in implementing these tools into your workflow.
Interested in seeing how these features could work for your business? Book a 30-minute, no-pressure demo with our team!