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Understanding the Standard (Default) Segments in Fello

In this article, we'll explore each segment, their meaning, and their significance in helping teams optimize their outreach strategy.

In Fello, the standard segments automatically categorize contacts into specific buckets or categories. These segments are predefined based on common types of leads or actions. By sorting your leads into these categories, Fello helps you prioritize outreach, tailor your messaging, and have a better understanding of your sales funnel.

Available Standard Segments:

  1. Property Intelligence

      Contacts who have successfully listed or sold their property either subsequent to its initial inclusion on the platform or within the two years preceding the account creation date.

    • Seller/Cash Offer Leads

      These are leads that have shown interest in receiving a cash offer for their property or have submitted a seller lead form because they are interested in selling their property.

    • Home Value Leads 

      These leads interested in understanding the current value of their homes.

    • CMA/Callback Leads 

      CMA (Comparative Market Analysis) leads are individuals who have requested a CMA or callback for their property.

    • Expired 

      These are leads from properties that were previously listed but didn't sell during the listing period.

    • Property Intelligence (Listings)

      This segment represents the property listings in your contact database, highlighting selling potential and where to focus your efforts on.

    • Property Intelligence (Sold)

      The Property Intelligence (Sold) segment represents the sold properties in your contact database, giving you an idea of both won and missed opportunities. Since it contains contacts that sold properties, it can also be used as a way to identify lost deals in your database.

    • Most Engaged For Call Outreach

      This segment represents contacts who with recent engagement or selling timelines in the near future, without any active listings. 

    • Fello IQ Priority Leads for Text Outreach

      These are contacts who have owned their homes for a very long time, or without any remaining mortgage,  or contacts with high equity in their current homes who could be open to exploring another mortgage.  

    How are these segments helpful for your team?

    1. Efficiency: By categorizing leads, teams can quickly determine where to allocate resources and time.
    2. Tailored Communication: Different leads have different needs. With clear segments, teams can personalize their outreach strategies.
    3. Analytics: Understanding which segments are converting or which need more attention can help teams refine their strategies.
    4. Prioritization: Some segments may be more time-sensitive than others. Teams can prioritize their outreach based on segment urgency.

    The power of segmentation lies in understanding your contacts better and offering them a tailored experience. Fello's default segments are crafted to aid this process, providing structure and insight for your team's operations.