In this article:
- What are Standard Segments?
- Available Standard Segments
- How are these segments helpful for your team?
What are Standard Segments?
In Fello, standard segments automatically categorize your contacts into specific buckets based on data signals, engagement activity, and property intelligence. These segments are predefined and update dynamically as your contact data changes.
By sorting your contacts into these categories, Fello helps you prioritize outreach, tailor your messaging, and gain a clearer understanding of your sales funnel—without requiring you to build complex filters manually.
[Screenshot: Standard segments list in the Segments module sidebar]
To view segments, go to the Contacts module from the left sidebar, and click on a segment from the left panel:
Available Standard Segments
1. Enriched
Contacts whose records have been enriched by Fello with additional property, mortgage, or ownership data.
Benefit: Quickly identify which contacts have data-rich profiles, making them ready for targeted outreach.
2. Address Present
Contacts who have at least one property address associated with their record.
Benefit: Focus your property-based marketing on contacts where you have verified address information.
3. Confirmed Homeowners
Contacts with a medium or high confidence match indicating they currently the associated property in Fello.
Benefit: Ensure your homeowner-focused campaigns reach verified property owners, reducing wasted outreach to renters or outdated records.
4. Lost On MLS
Contacts whose properties are currently active, coming soon, under contract, or pending on the MLS—but listed with another agent (not your deals).
Benefit: Identify opportunities you may have missed and understand competitive activity within your database.
5. Lost Sellers (24 months)
Contacts who sold their property within the past 24 months, where the sale happened after their CRM record was created, and the listing was not your deal.
Benefit: Review past clients who listed with competitors to understand gaps in your follow-up or nurturing strategy.
6. Lost Buyers
Contacts who purchased a property after being added to your CRM, where they are now confirmed as the current owner.
Benefit: Spot past buyer leads who converted elsewhere, helping you refine your buyer engagement approach.
7. Form Submission
Contacts who have submitted at least one form through Fello (home value requests, CMA requests, cash offer forms, etc.).
Benefit: Prioritize contacts who have actively raised their hand and shown interest in your services.
8. High Intent Seller
Contacts showing strong selling signals, including: a stated selling timeline, cash offer or CMA requests, high email engagement (10+ opens or 2+ clicks), and confirmed homeownership.
Benefit: Focus your immediate outreach on contacts most likely to list soon.
9. Long Term Homeowner
Contacts who have owned their current property for 20+ years with confirmed homeownership.
Benefit: Target long-term owners who may have significant equity and could be considering downsizing, relocating, or cashing out.
10. Expired Seller
Contacts whose properties were previously listed but expired, were withdrawn, cancelled, or went off-market within the past 24 months—with confirmed current ownership.
Benefit: Re-engage motivated sellers whose previous listing attempts didn't succeed.
11. Property Intelligence Listings
Contacts with active listings that are your deals (active, coming soon, under contract, contingent, or pending status).
Benefit: Track your current active listings in one place and monitor their status.
12. Fello Influenced Wins
Contacts who engaged with your Fello marketing (emails, dashboards, forms) before their property went active on the MLS or sold—and the deal was attributed to you.
Benefit: Measure the direct impact of your Fello campaigns on closed deals and demonstrate ROI.
13. Fello Influenced Losses
Contacts who engaged with your Fello marketing before their property went active or sold—but the deal went to another agent.
Benefit: Identify where your nurturing was working but conversion fell short, helping you refine your follow-up timing and approach.
14. Leads For Call Outreach
Contacts with recent engagement activity or near-future selling timelines who don't have an active listing—ideal for phone outreach.
Benefit: Prioritize your call list with contacts who are warm and showing intent.
15. Leads For Text Outreach
Contacts who are long-term homeowners, have significant equity, or have no remaining mortgage—suited for text-based nurturing.
Benefit: Reach equity-rich homeowners through a less intrusive channel that can prompt conversations about their plans.
16. Property Intelligence (Sold)
Contacts whose properties have sold, representing both won deals and missed opportunities in your database.
Benefit: Analyze your capture rate and identify patterns in deals you won versus those that went to competitors.
How are these segments helpful for your team?
- Efficiency: Pre-built segments eliminate the need to create complex filters manually—your contacts are automatically categorized as data changes.
- Prioritization: Time-sensitive segments like High Intent Seller and Expired Seller help you focus on contacts who need immediate attention.
- Tailored Communication: Different segments have different needs. Use them to personalize your messaging and choose the right outreach channel (call, text, email, or postcard).
- Performance Tracking: Segments like Fello Influenced Wins and Fello Influenced Losses help you measure the effectiveness of your marketing and identify areas for improvement.
- Competitive Awareness: Segments like Lost On MLS and Lost Sellers give you visibility into deals happening in your database that went to other agents.
The power of segmentation lies in understanding your contacts better and offering them a tailored experience. Fello's standard segments are designed to surface the right opportunities at the right time, so you can focus on building relationships and closing deals.
Related articles: