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What is Smart Content ?

Learn how Smart Content can drive engagement and help you save time on creating marketing campaigns.

In this guide:

About Smart Content


Smart Content is available for both emails and postcards. Here's an overview of why you should use it and how it can help:

The problem with static content

  • Performance degrades over time: Content needs to stay in line with the latest trends, and must be optimized continuously to strike the right chord with potential leads. Also, the same piece of content sent multiple times to a particular contact will significantly decrease the chances of them opening future emails or reacting positively to postcards. 
  • Manual intervention required: To prevent your campaigns from going stale, you will have to constantly monitor their performance and optimize content for deliverability.
  • Higher chance of being flagged as spam: Email service providers usually flag spam based on repeated emails with the same message. As for postcards, there's a chance the your contacts are holding on the the previous one, so you'd want them to be unique whenever possible. 

How Smart Content can help 


Fello’s Smart Content can automatically update the content in your emails and postcards to ensure that it’s always fresh, market-optimized, and geared towards the most lead-conversions. 

It essentially puts your marketing campaigns on auto-pilot without ever having to worry about optimization and content strategies. 


Benefits of Smart Content for emails

  • Dynamic Optimization: Our AI-driven system continuously adjusts email content to maximize engagement.
  • Increased Open & Click-Through Rates: Ensures optimal inbox placement to enhance open and click-through rates.
  • Trend Alignment: Keeps your emails up-to-date with the latest trends, making them relevant and engaging for recipients.

Benefits of Smart Content for postcards

  • Optimized for Higher Scan-Rates: Crafts content that encourages more scans.
  • Attention-Grabbing Tag Lines: Uses bold, easy-to-read tag lines designed to capture attention quickly.
  • Spam Reduction: Multiple postcards with different content sent over a period of time are less likely to come across as spam. 

How It Works


Here's how Fello's AI generates Smart Content for you automatically: 

  • AI Smarts: Our AI continuously analyzes how content performs and generates content that's geared towards the best conversion rates and deliverability. 
  • Extensive Insights: Each piece of content carries our experience from facilitating thousands of email & postcard campaigns.
  • Expert Guidance: Fello leverages its industry experts to ensure that generated content is always relevant, aligns with market trends, and appeals to homeowners.