Can smaller teams benefit from Fello?

Yes. Even smaller teams have seen rapid growth, including over 1,300 leads and 38 listings within months of adoption.

Is AI reliable for predicting seller intent?

Modern AI models evaluate multiple data points—behavior, equity, and engagement—to reliably identify homeowners likely to sell.

Case Study: How a Mid-Sized Team Boosted Listings 35% with Fello's Lead Enrichment

Q: What is lead enrichment and why does it matter?

Lead enrichment fills in missing contact and property details like equity, ownership length, and activity signals. This helps teams focus on high-intent sellers instead of guessing.

Q: How does Fello integrate with existing CRMs?

Fello integrates directly with popular CRMs, syncing enriched data automatically so teams can nurture leads without changing workflows.

January 9, 2026 written by Admin

A mid-sized real estate team saw listings jump 35% in just six months after using Fello’s AI-powered lead enrichment. By enriching their CRM data with property insights, contact details, and seller readiness scores, they automated follow-ups, focused on eager sellers, and ran operations more smoothly. This piece walks through what they did, the results, and the lessons you can use today.

Introduction

Getting more listings keeps most real estate teams alive and growing. Yet, when data is scattered, follow-ups happen late, and communication feels off, the pipeline can dry up fast.

Here’s how one mid-sized real estate team turned quiet data into a steady listing machine using Fello, a trusted AI-powered CRM add-on that enriches contacts, predicts seller intent, and automates personalized outreach with ease.

With Fello’s Data Enrichment workflows and CRM syncing, the team revived stale leads, nurtured better relationships, and built a system that kept running—even when they were busy.

According to Realtor.com’s marketing insights, top real estate teams rely on automation and smarter CRM systems to win more listings. This team proved the point, growing listings 35% and cutting manual follow-up time nearly in half.

The Challenge: A Bottlenecked Lead Pipeline

Before using Fello, the team faced headaches familiar to many real estate groups:

Data Everywhere: Contacts were spread across various tools, missing key info like property details and histories.
Manual Follow-Ups: Agents had to guess which leads deserved their time.
Low Conversion: Despite solid lead flow, few became listings due to uneven nurturing.
No Predictive View: They couldn’t see who might sell soon or how to prioritize.

At some point, leadership realized the problem wasn’t the number of leads—it was how they handled them. The team needed a smarter way to enrich contact data and point agents in the right direction.

The Fello Solution: Turning Data into Listings

Fello’s AI-based lead enrichment turned out to be the missing piece. Once linked with their CRM, Fello automatically pulled in property facts, past listings, and homeowner equity details for every contact.

1. Data Enrichment for Sharper Targeting

Fello’s Data Enrichment added missing fields like full addresses, ownership records, and home equity values. Suddenly, the team could spot homeowners sitting on high equity and likely to sell soon.

That mirrors findings from JLL’s AI report, which found that AI-based systems drive better predictions and faster workflows. For this crew, that insight gave them a strong edge.

2. CRM Integration that Keeps Work Simple

Through Fello’s CRM integrations, all the enriched data synced right into their CRM, creating a one-stop hub for managing listings.

Agents could sort leads by readiness, monitor activity, and launch custom drip campaigns—all without hopping between tools. The team followed an “integration-first” idea similar to what Realtor.com’s technology guide recommends: let tech do the heavy lifting so agents can focus on selling.

3. Smarter Lead Management with Predictive Scoring

Using Fello’s Lead Score feature (see our blog), the team added another layer of intelligence. Each lead’s score reflected engagement and intent, helping agents decide who to contact first.

By blending enrichment and scoring, they clearly saw which leads were hot, saving both time and energy while improving response quality.

4. Automated Seller Nurture Campaigns

After enrichment and scoring, Fello helped segment homeowners for automated, personalized outreach triggered by their selling likelihood.

Automation unlocked hours in the day and brought smoother, better-timed conversations. As Realtor.com’s insights on AI workflows point out, automation can make scaling look easy—and that’s exactly what happened here.

Results: 35% More Listings with Faster Conversions

After six months using Fello, the numbers spoke volumes:

35% more listings overall
40% quicker lead-to-listing conversions
50% fewer hours spent on manual data work
An 18% drop in cost per converted lead

Agents said they finally had a clear view of their pipelines. Fello’s predictive insights told them exactly who to reach out to and when.

A team leader put it simply:

“We’ve stopped chasing cold leads. Fello gives our agents the clarity and confidence to focus where it counts.”

Their success mirrors what’s described in “How to Get More Seller Leads: A 5-Step Guide for Realtors”, where qualified leads and steady follow-up prove to be key drivers of growth.

Case Studies

Plenty of teams—big and small—have seen similar outcomes using Fello. Here are a few more stories.

1. Adam Merrick Real Estate — Small Team, Big Wins

Review: “We have generated 1300 leads, and taken 38 listings in just 5 months of using the tool. We are really crushing it with Fello.” Team Size: Small teams Leader: Adam Merrick, Adam Merrick Real Estate Brokerage: Adam Merrick Team Description: #27 Team in the U.S.

Merrick’s small team used Fello’s enrichment and scoring setup to boost listing efficiency, showing that even lean teams can pull big numbers with the right tools.

2. The Robert Dekanski Team — Scaling Without Losing the Human Touch

Review: “We get dozens of seller leads a week from Fello. This is hands down the best new tool I’ve added to my marketing arsenal in years!” Team Size: Mega teams Leader: Robert Dekanski, The Robert Dekanski Team Brokerage: Re/Max Description: #25 Team in the U.S.

Dekanski’s team showed how Fello keeps automation personal, easily handling massive volumes without losing the individual touch.

3. The Lance Loken Group — Bringing Old Leads Back to Life

Review: “Fello is 14% of our business, and it's doing fantastic. It looks at our data bank and cultivates leads from people who may have worked with us five, seven, or 10 years ago. On average, we're getting between 10 and 15 emails every single day from people interested in selling their homes.” Team Size: Mega teams Leader: Lance Loken, The Lance Loken Group Brokerage: Keller Williams Description: #1 Team in the U.S.

The Loken Group’s results prove that enriched data can wake up dormant contacts and keep the pipeline buzzing.

Client Quotes

“We have generated 1300 leads, and taken 38 listings in just 5 months of using the tool. We are really crushing it with Fello.” — Adam Merrick, Adam Merrick Real Estate

“We get dozens of seller leads a week from Fello. This is hands down the best new tool I’ve added to my marketing arsenal in years!” — Robert Dekanski, The Robert Dekanski Team

Their words show just how tangible and wide-reaching the growth can be.

Logos / Press Mentions & FAQ

Fello’s methods line up with many respected industry voices:

FAQ

Q1: What is lead enrichment and why does it matter? It’s the process of filling in missing contact and property data, giving agents a fuller picture of who to reach out to and when. Knowing things like equity, tenure, and likely sale timelines helps teams focus on the best leads.

Q2: How does Fello integrate with existing CRMs? Through seamless CRM integrations, Fello links enriched contacts directly with your system, so data moves seamlessly from lead capture to nurturing.

Q3: Can small teams benefit from Fello or is it mainly for large brokerages? Absolutely. Even smaller teams like Adam Merrick Real Estate gained more than 1,300 motivated leads and 38 listings within months.

Q4: Is artificial intelligence reliable for predicting seller intent? Yes. Fello’s predictive models weigh multiple factors to gauge who’s most likely to sell. As JLL points out, AI continues to boost both accuracy and efficiency in real estate data management.

Buying Tip

Want to see similar gains? Start with Fello’s Data Enrichment and CRM integration features.

Turn on Data Enrichment: Add missing address info, ownership records, and home equity details to strengthen your lead profiles.
Set Up CRM integration: Sync all your systems so enriched data and leads instantly merge with your CRM data. That means every contact becomes a potential deal.
Use Lead Score: Rank those enriched contacts by readiness. You can read more about this in “Introducing Lead Score: Your Key to Smarter Lead Management”.

These steps together create a repeatable process that spots sellers early, nurtures them naturally, and keeps your competition guessing.

Conclusion

In today’s data-heavy world, Fello turns disorganized contact lists into reliable listing pipelines.

This mid-sized team proved that AI-powered enrichment and CRM integration don’t just sound good—they deliver.

Whether you’re running a nationally ranked mega team or an ambitious local brokerage, Fello paves a practical path toward smarter, lower-effort, and higher-performing listing growth.