Fello 3.0 introduces a completely redesigned Home Dashboard that serves as your business command center. The moment you log in, you see the most important information about your business performance, database health, and opportunities — all consolidated in one powerful view.
The new Home Dashboard transforms how you start your day and make decisions. Instead of navigating through multiple screens to understand your prospecting, consumer engagement, database health, and marketing performance, everything you need is immediately visible and actionable.
This isn't just a prettier interface — it's a strategic advantage that keeps you informed and proactive about the metrics that matter most to your success.
Your Home Dashboard provides immediate visibility into important growth and business metrics. Contact engagement rates, lead conversion progress, marketing campaign performance, and database activity — all displayed in a format that makes trends and opportunities obvious.
For real estate agents, this means quickly identifying which contacts are showing buying or selling signals. For mortgage professionals, it highlights prospects moving through the qualification pipeline and referral opportunities that need attention.
While the dashboard provides comprehensive overview information, each module allows you to click deeper for detailed analysis and action. Need to understand which specific contacts are missing email addresses? Click into the Data Quality module. Want to see detailed performance comparisons? Access the full Leaderboard view. This is also where you access Ask AI, to request instant AI-powered summaries of a contact's activity, create scripts personalized to that contact, and more.
This design philosophy — comprehensive overview with detailed drill-down capabilities — ensures you get both strategic insight and tactical actionability.
Get instant visibility into your database health with a clear view of contact completeness. The Data Quality module shows you exactly what percentage of your contacts have complete information — names, phone numbers, emails, property details — empowering you to prioritize data enrichment efforts.
Complete data means more effective outreach, better engagement tracking, and stronger lead scoring accuracy. The module makes it easy to identify and fix gaps that could be limiting your success.
Learn more about enriching your database's information →
For team leaders, account owners, and administrators, the Leaderboard provides immediate insight into how team members are engaging with and leveraging Fello. This fosters healthy competition, encourages broader feature adoption, and helps identify both power users and team members who might need additional support.
Solo practitioners can use the Leaderboard to track their own progress and ensure they're maximizing their platform investment over time.
Learn more about how the Leaderboard module works →
Your Optimization Score appears prominently on the dashboard, providing ongoing feedback about platform utilization and improvement opportunities. Quick access to your score and recommendations keeps optimization top-of-mind without requiring separate navigation.
Learn more about how the Optimization Score works →
Your Home Dashboard becomes the first thing you see when you log into Fello, immediately aligning you to your business priorities. Instead of wondering what to focus on, you start each day with clear insight into opportunities and actions that matter most.
With critical metrics and insights always visible, you can identify trends and opportunities before they become urgent. The dashboard helps you maintain a proactive approach to business development, relationship management, and opportunity conversion.
By centralizing key information and making deeper insights easily accessible, the Home Dashboard ensures you're getting maximum value from every Fello feature. You can quickly see what's working, what needs attention, and where untapped opportunities exist.
The new Home Dashboard represents more than improved navigation — it's a fundamental shift toward data-driven, insight-informed business management. When your most important business information is immediately accessible and actionable, every decision becomes more strategic and every action more effective.
Your database contains significant potential value. The Home Dashboard ensures you can identify and capitalize on that value consistently, turning scattered information into strategic advantage.
Experience the power of centralized insights with the new Home Dashboard in Fello 3.0. Schedule a demo to see how command center visibility can transform your daily workflow and business results.