We're thrilled to announce that Anthony Weaver has joined Fello as our new Director of Mortgage Sales, marking a key milestone as we officially expand into the mortgage space.
Fello has always been committed to empowering real estate professionals with AI and technology that deepens homeowner relationships and drives long-term success. Now, we're bringing that same vision and innovation to mortgage lenders, helping them turn dormant databases into active, high-converting relationships.
With more than a decade of experience in mortgage technology and sales leadership, Anthony brings a wealth of expertise in lender operations, client acquisition strategies, and relationship-driven growth. Prior to joining Fello, he held pivotal leadership roles at credit unions and Homebot, where he successfully drove digital transformation initiatives and built high-performing sales teams focused on lender success.
"Joining Fello at this moment is incredibly exciting," said Anthony. "The mortgage industry is in the midst of a fundamental shift. Lenders need tools that go beyond transactions — they need ways to stay consistently relevant to their clients. Fello is uniquely positioned to deliver that. I'm excited to help build a new category of mortgage engagement that creates long-term value for lenders and homeowners alike."
Anthony will work closely with Kerry Kleckner, Fello's VP of Sales, Real Estate to ensure seamless integration between Fello's real estate and mortgage verticals. This collaboration represents Fello's commitment to a unified approach that serves the entire homeownership ecosystem.
This strategic hire reinforces Fello's broader mission to modernize how real estate and mortgage professionals connect with and serve their past, present, and future clients. By equipping lenders with intelligent engagement tools, behavioral insights, automated marketing, and the ability to enrich homeowner and contact data, Fello enables them to:
Ryan Young, CEO and Co-Founder of Fello, shared:
"Anthony's expertise and passion for building relationships make him a perfect fit as we launch our mortgage vertical. He understands the unique challenges lenders face in today's market and is driven to create meaningful solutions. With his leadership, we're excited to bring our AI-driven and relationship-centric platform to an entirely new audience of mortgage professionals."
We're just getting started — and with Anthony on board, the future of Fello Mortgage is bright.
Interested in how Fello is reshaping mortgage engagement?
Learn more and request a demo at fello.ai/mortgage