April 3, 2024 written by Fello
How to build a listing-based business in 2024
Ryan Young (CEO) and Kerry Kleckner (Sales Director)
Why creating a listing-based business is essential for succeeding in the future of real estate. Ryan and Kerry share countless tips on the 'why', 'what', and 'how' to build a listing-based business in this insight-filled 25-min webinar. Prepare to be inspired!
Highlights
[0:00 - 2:23] Introduction - Fello
[2:24 - 3:55] Why listings need to be your focus
[3:56 - 5:15] Why listings haven’t been your focus
[5:15 - 5:15] Insight: On average 5% of your database will list their home this year
[5:15 - 7:14] The Old Way: Your database strategy is overwhelming & unreliable
[7:15 - 7:45] The Fello Way: Turn your database into a 24/7 listing engine
[7:46 - 8:51] How we do it | Fello
[8:52 - 10:08] Top of the Funnel: Generate more leads
[10:09 - 11:24] Middle of the Funnel: Automate your nurturing strategy
[11:24 - 13:03] Bottom of the Funnel: Automate your nurturing strategy
[13:04 - 14:40] Listen to top team leaders talk about Fello
[14:41 - 17:13] Top of Funnel to Bottom of Funnel Strategy: Messaging & Timelines
[17:14 - 18:54] Start with a Strong Google Presence
[18:54 - 19:38] Seller Facing Website
[19:38 - 23:20] 5 KPIs to optimize your listing-based business
[23:22 - 24:42] 7 steps to take immediately
Ready to transform your database into a 24/7 sales engine?
