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1:1 email nurturing at scale

A custom strategy for every homeowner

Fello builds a nurture strategy for every homeowner and runs it on its own — adjusting as their situation changes.

Fello nurturing dashboard showing a home-equity signal and a personalized email sequence

Fello decides what to send, and when, for every homeowner.Fello decides what to send, and when, for every homeowner.

Each message adapts to the last conversation and new data, and is sent when homeowners are most likely to engage — automatically, at scale.Each message adapts to the last conversation and new data.

  • Email: a smarter way to compare your selling options
  • Email: what would a cash buyer pay?
  • Email: new offers to review
Lead: Rachel Fry — old buyer lead, looking for a cash offer

Personalized marketing all on its own.Personalized marketing all on its own.

Hamilton & Co let Fello's nurturing run. The results speak for themselves.Hamilton & Co let Fello's nurturing run. The results speak for themselves.

  • 40,000 Emails sent
  • 98 Unsubscribers
  • 0.2% Unsubscribe rate.

Clicking the email takes them somewhere built for them, too

Every click opens a personalized experience and every interaction is tracked.

A home's estimated value from three independent sources

You’ll know who’s getting ready to sell before they call

Fello tracks every signal. Then alerts you the moment quiet interest becomes seller intent.

Marketing runs automatically. You focus on closing deals.

Fello nurtures every contact automatically. Then hands you the ones ready to move.

The cost of waiting

Every week you wait, deals go cold.Every week you wait, deals go cold.

Teams that put Felix to work never let follow-up slip again.Teams that put Felix to work never let follow-up slip again.