DATABASE ROI CALCULATOR
How much commission is already in your database?
The opportunity is already there — most teams just don't know who's ready to sell, or when.
Commission sitting in your database
Based on your 1,100 contacts · 660 estimated homeowners · 7% annual market turnover
Adjust based on how many projected sellers you expect to close.
Your projected GCI this year
2.5% avg commission per deal. Based on 46 addressable transactions in your database
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Breaking down your database opportunity
6,000
HOMEOWNERS IDENTIFIED
Contacts in your database estimated to be verified homeowners with valid property addresses. Fello validates 60–70% of contacts and keeps monitoring ownership changes over time.
420
ANNUAL MARKET TRANSACTIONS
Homeowners in your database likely to buy or sell in the next 12 months, based on a 7% annual market turnover rate.
29
PROJECTED DEALS YOU'LL CLOSE
Estimated closed transactions at your current conversion rate. Adjust the slider above to model different performance scenarios.
$66
VALUE PER CONTACT
Every contact in your database has a dollar value attached to it. This is what yours adds up to.
Turn your database into an
AI-powered marketing engine
The contacts are already there. Fello surfaces who's ready to move, and automates the outreach so your team can act on it.
Enrich with Data
Fill the gaps in your database with property and behavioral data — home equity, time at property, interest rates, and more.
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Automate Your Marketing
Hyper-personalized nurturing built around each contact's property situation — branded emails, homeowner dashboards, and AI-powered campaigns.
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Convert More Opportunities
Track won and lost revenue, identify who's most likely to move next, and close more deals before the window passes.
