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Custom Domain vs. Email Sending Subdomain

This article will help to understand the features' distinct functionalities, benefits, and availability.

Two features that often garner questions are our Custom Domain and Email Sending Domain. Both are powerful tools designed to elevate your brand, but they serve different purposes. In this article, we'll clarify the differences between these two features, outline their benefits, and help you understand how each can be a valuable asset depending on your specific needs and account tier. Whether you're new to Fello or looking to refine your usage, this guide will provide a clear understanding of how to make these features work for you.

Custom Domain on the Fello Platform

What is it?

A custom brand subdomain allows you to have a unique URL like accountname.fello.ai.

Benefits:

  • Ease of Setup: A seamless process ensures teams can quickly establish a professional and cohesive look for their web content.

  • Specific Usage: Primarily tailored for hosting web materials such as forms, landing pages, and Home Value Dashboards.


Using Own Sending Subdomain for Emails

What is it?

This feature allows you to use their own sending subdomain, like info@mail.accountname.com, providing greater control over how emails are sent and received.

Benefits:

  • Branding & Recognition: Align your email communications with your brand, ensuring a consistent experience for your clients and leads.

  • Improved Inboxing and Reputation: Using a personalized subdomain can enhance email deliverability, ensuring your messages land in your client's inbox.

  • Specific Usage: Primarily designed for email marketing and communication, providing a personalized touch to your campaigns.


In Summary:

While both features accentuate your brand's uniqueness, they serve different purposes:

  • Custom Domain helps to provide a cohesive online presence, essential for hosting web content.

  • Email Sending Subdomain is tailored for your email marketing needs, ensuring consistent branding and better email delivery.

Each feature is crucial in its own right, and depending on your specific needs, you can choose to leverage them in ways that benefit your brand the most.