Brand signature vs. user signature in Fello

In Fello, the flexibility to customize the signature that appears on your communication materials is instrumental in maintaining a cohesive and personalized brand experience for your contacts. The platform allows you to choose between Brand Signature and User Signature for both digital and print communications. This article will guide you on how these options differ and their impact on your marketing materials.

Learn how to configure your signature preferences.

Brand Signature

      1. Digital Marketing:

• All marketing such as emails and contact dashboards will feature the brand's signature, irrespective of whether a contact is assigned to a user or not
  
  

      2. Print Marketing:

• All print marketing such as postcards will bear the brand's signature, even if a contact is assigned to a specific user.

User Signature

      1. Digital Marketing:

• Contacts assigned to a user will receive marketing emails and view contact dashboards that bear the user's signature.
• For those contacts not assigned to any user, they will continue to see the brand signature.

      2. Print Marketing:

• The user signature will appear on postcards and letters sent to contacts assigned to that agent.
• Contacts without an assigned user will receive print materials featuring the brand signature.
  
  

Implications on Branding

Brand Signature ensures brand uniformity in all communications, while User Signature allows for a more personalized touch, showcasing the individual user's identity to their assigned contacts.

We hope this helps you in effectively utilizing the Account Signature and User Signature features in Fello to enhance your branding and communication strategy!