Laurie Finkelstein Reader Team Books 50 Appointments From a Cold Database in Three Weeks

The Laurie Finkelstein Reader Team had a database full of contacts nobody was working: old Zillow leads, past inquiries, names that had gone cold years ago. Three weeks after turning on Felix, they had close to 50 appointments booked, a $1.4 million buyer who turned into a commercial deal, and a signed listing with two more contracts pending signature. The early results were strong enough that the team doubled their enrolled contacts, from 5,000 to 10,000.

About Laurie Finkelstein Reader Team

The Laurie Finkelstein Reader Team operates across South Florida, led by COO Camila Rivera with an inside sales team built around Murad Aldiyev. The team runs a high-volume operation with deep roots in the local market and a database built over years of leads bought from portals, referrals, and direct inquiries. Like most established teams, that database had outgrown their ability to work it by hand.

Before Felix, the team was only able to reach out to active contacts. There simply wasn’t the right process, or enough time, to make use of all of their hard-won but older leads. "We didn't engage as many people in our database as we can now with Fello," Camila said. The opportunity was there. Nobody had a way to find it at scale.

The team enrolled 5,000 contacts in Felix on day one, including leads that hadn't been touched since 2023. Within the first hour, conversations started landing. By the end of day one, six handoffs had produced three confirmed appointments, two buyers and a listing, without a single warm transfer required. Murad, who reviews every engaged conversation before deciding whether to step in, watched the story unfold, "The morning started off with a bang," he said. "I wasn't expecting this much engagement within the first hour of it being on.”

What stood out wasn't just volume. It was where the opportunities were coming from. "A big value out of Felix is that he's re-engaging. We have lots of systems that engage very active leads already. So it was very exciting to see he's engaging older leads."

Three weeks in, the numbers were hard to ignore: close to 50 appointments, a $1.4 million buyer who turned into a commercial deal, a signed listing, two more contracts waiting on signature, and a rental agreement the team wouldn't have had otherwise.

What's Next

The early results were strong enough that the team doubled their contacts from 5,000 to 10,000, with Felix continuously cycling in new matches from the wider database rather than working a static list. With Felix now working that list continuously, the team expects the database to keep producing.

Your next deal is already in the database.

Fello finds it. Felix works it. Your team closes it.