You've probably been told that success comes from working harder — making more calls, knocking on more doors, buying more leads. But here's what top performers know: the agents who consistently win more listings aren't necessarily working harder. They're working smarter.
Your next few listings are likely already in your database, waiting to be discovered. The challenge isn't finding new prospects; it's identifying which of your existing contacts are ready to make a move and knowing exactly when to reach out.
The difference between agents who struggle to find listings and those who have a steady pipeline isn't luck or natural talent. It's systems, habits, and strategic thinking. The best agents have learned to leverage their existing relationships, use data to guide their decisions, and focus their energy where it actually converts.
Regardless of whether you're a Fello agent or not, here are 9 tried-and-true best practices that can help every agent get more listings and unlock more profit:
If you have a CRM, you have valuable leads hidden in it. Enriching your contact records helps personalize outreach and drive conversations that convert.
Your next listings are probably already in your contacts. Start reconnecting with past clients, neighbors, and friends with a simple check-in.
🌎 Download our guide on how to build your database with your SOI →
Contractors, mortgage pros, and attorneys talk to potential sellers before you do. Strategic partnerships lead to early referrals.
Lead routing, welcome emails, contact tagging — automating the essentials helps you spend more time in conversations and less in the weeds.
Most agents quit after 2–3 touches, but most listings happen after 5+. Consistency separates casual interest from real opportunities.
Every lost listing is a learning opportunity. Why did they choose someone else? This reflection pays off over time.
The best scripts uncover motivation, timing, and concerns, quickly. Practicing regularly helps you stay sharp when it counts.
💬 Need scripts? Get our 3-question script that gets listing appointments →
Focus on a niche — first-time buyers, scaling-down Boomers, or a specific neighborhood — to become the "go-to" agent for that audience.
Track lead sources, conversion rates, and days-to-close. When you measure it, you can improve it.
📈 Looking for a business tracker? Get this free one from CEO Ryan's team →
These nine strategies aren't just theoretical — they're the playbook that thousands of successful agents use every day to build predictable, profitable businesses. But here's the reality: implementing all of these manually can be overwhelming, especially when you're already juggling showings, negotiations, and client calls.
The agents who see the biggest results from these strategies are the ones who find ways to systematize and automate the process. They use technology (like Fello) to enrich their databases, track behavioral signals, and identify hot prospects without spending hours on manual research. They set up systems that nurture relationships consistently, even when they're busy with active transactions.
Your database isn't just a list of names — it's your most valuable business asset. Every contact represents a potential listing, referral, or repeat client. The question isn't whether opportunities exist in your current sphere; it's whether you have the tools and systems to identify and capitalize on them.
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Ready to turn these strategies into your competitive advantage? The agents who combine smart prospecting habits with the right technology consistently outperform those who rely on hustle alone. When you can see exactly which contacts are showing interest, track their engagement, and know the perfect time to reach out, every conversation becomes more productive and every follow-up more strategic.
Your next listing is already in your database. Now you just need to find it. Book a demo to see how Fello helps 20,000+ agents do it every single day.