How does a new Home Value lead get created from an email?
Learn how home value leads are generated from certain marketing emails.
Emails sent to contacts without an associated property:
If there is no property address associated with a contact, the email will require the contact to input their address after clicking a CTA, such as "See My Estimate" or "See My Home" after which, the contact will be prompted to input their address, a few basic details such as heir contact information. After this step, a new form submission will be generated in Fello and the contact will be identified as a Home Vale lead. They will then be directed to their contact dashboard where they can see their home value.
Emails sent to contacts with one or more associated properties:
If there is a property associated with a contact, the contact will be taken to their dashboard directly, but a new Home Value lead will not be created since an address was already associated with the contact.