Fello’s date comparison filters are a powerful way to bring clarity to attribution, verify whether your marketing influenced a deal, and understand whether your processes are working as intended.
You can use these filters to compare any date-based attributes in Fello. They are available across the platform – when viewing contacts, creating segments, building automations, workflows, and more.
To compare dates in Fello:
- Go to the Contacts module (or any feature that supports attribute filters, such as automations or workflows).
- Click the Filters button.
- Search for a particular date attribute, or simply type "date" to view all of the available date attributes.
- Choose the condition as "is before another attribute" or "is after another attribute".
- Select the other date attribute that you want to compare.
- Click Apply.
Your list of contacts will now be filtered accordingly.
Here are a few suggested uses for date comparisons:
Use Case |
Filter Logic |
Purpose |
|
Basic Attribution |
Contact Created Date < Last Sale Date |
Shows that your team had the lead before the sale—potential proof of lead ownership. |
|
Nurture/Warm Up |
First Engagement Date < Last Sale Date |
Demonstrates that your marketing kept you top-of-mind prior to a transaction. |
|
Verify ROI |
Last Form Submission < Listing (Won) |
Indicates high-intent engagement before a successful listing – clear evidence of revenue influenced by Fello. |
|
Missed Opportunity |
Last Form Submission < Listing (Lost) |
Shows that your marketing was effective even if the deal didn’t close with you. Also helps you identify and learn from missed opportunities. |